Jenni was based at the Sunday Times for six years in both a features and fashion capacity. After leaving the Sunday Times she freelanced for publications such as: Marie Claire, the Evening Standard and the Independent newspaper. In addition to working with companies such as Bentley and L'Oreal, she consulted start-up brands on market strategies and how to reach their target audiences.
In 2006, after deciding to venture into PR and event management full time, she set up the A.M.A Consultancy.